This is the shift to entertainment over social – and indeed, TikTok refers to itself as ‘an entertainment app’, not a social network. This is reflected in internal data from Meta, which The Wall Street Journal published back in January, which showed that while Meta usage rose in Q4 2022, creation and engagement declined, with fewer people posting to both Facebook and Instagram than they have in the past. But now, most people can watch video content on the go, at relatively low rates, which has shifted the dynamic even further towards video being the primary media that users engage with.Īnd as noted, people just aren’t posting on social media like they once did. That wasn’t possible in the past, due to network connectivity limitations and related costs. people posting their own thoughts and updates – entertainment has become the key purpose of social media apps, with users spending hours a day scrolling through an endless stream of short video clips. TikTok has become the go-to entertainment source for many people, and amid a broader shift away from social sharing – i.e. You can find lots of interesting videos at any time and, best of all, you can share your best creations with the app community.Which is no real surprise. TikTok is a social network that, unlike many others, is actually still fun to be on. Choose between all kinds of effects: filters, speed control, time-lapses, rewind, and other 'time machine' effects.

The large number of features that TikTok offers makes the editing process totally painless and quick.

From there, add one of millions of different songs from the TikTok catalog and sync it up with your video otherwise, choosing a song stored on your smartphone is also an option. For example, you can choose to record your video directly on the app or use pictures and clips from your gallery. TikTok provides you with tons of different options to create new content.

In order to take advantage of all that TikTok has to offer, start by setting up a user account -it'll only take a few seconds. TikTok is the official app for the super popular social network that lets you create and share fun videos with all your friends and followers.

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